Blogging Juice

RSS Newsfeeds: Having newsfeeds placed on a web site is certainly an easy way of getting fresh material to appear each day. Who wants spam messages appearing on their web site? What we want is a way of putting daily fresh content onto our web sites easily and efficiently. The way to do it is to automatically have our web pages updated every day with ‘our own’ content, not anyone else’s. HTML extracted from RSS feeds appears to offer a partial solution, but it is too complicated for most businesses and is potentially menacing. Let’s look at the current techniques available to us to achieve this goal and see which one offers a global solution to the fresh content problem: Server Side Includes (SSI): These are HTML statements written by the webmaster and uploaded onto the server. [...] RSS is therefore not a global solution to the fresh content problem. Why Your Site Needs Fresh, Relevant Content It is said that content is king, but today ‘fresh, relevant content’ is the master – or is it? Blogging: Google’s Freshbot spider is so voracious for fresh content that it eagerly devours the contents of common weblogs. But creating and then manually uploading fresh content onto our web sites each day is hard, time consuming work, isn’t it? There are rumors of newsfeeds being used to deliver spam.
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