The flexibility of RSS as a communication medium
The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. About the Author:Sharon Housley manages marketing for FeedForAll http:// feedforall software for creating, editing, publishing RSS feeds and podcasts. As a result, blogs as we know them today will fade into the background, with many blogs being abandoned. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion. The Future of RSS is Not Blogs In addition Sharon manages marketing for NotePage http:// notepage.net a wireless text messaging software company. Unlike blogs, businesses can easily justify RSS feeds, as they will be increasing customer [...] RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location.
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