The convenience of RSS and increased popularity will

Filed under: Uncategorized — admin at 2:58 am on Sunday, January 15, 2012

The convenience of RSS and increased popularity will set a precedent for consumer expectations. RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. Consumer expectation will drive businesses that are slow to adopt. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location. Unlike blogs, businesses can easily justify RSS feeds, as [...] In addition Sharon manages marketing for NotePage http:// notepage.net a wireless text messaging software company. As businesses adopt RSS and consumers experiment with feeds, the popularity of RSS will grow. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion. The Future of RSS is Not Blogs The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool.
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