It suggests that publishers do test [...] It
It suggests that publishers do test [...] It does not (and may never) rival the marketing reach and immediacy of an email message.Those who?ve been mourning the death of email marketing don?t seem to ?get? Its not an either/or question. If you?ve been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. the fact that RSS hasn’t reached the tipping point yet. Email delivery is cited as the #1 email marketing headache.The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. Remember, your list is still your most valuable asset online.Keep either Email or RSS out of your marketing toolbox and you?re losing out on a significant portion of your audience. RSS vs Email: Its Not An Either-Or Question RSS has other advantages that email does not have – like being able to syndicate your content across the web. ยท Email volume in the US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007. Other disadvantages it notes for RSS publishers is the challenge of metrics. But the news is not all good for email marketing.
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