?No deliverability, open rates, hard vs soft bounces.
?No deliverability, open rates, hard vs soft bounces. http:// emailsherpa /emailblog.cfm?ID=360That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns.eMarketer reports that email is still a powerful marketing tool if used well in a new report, “Email Marketing: How to Improve ROI.” http:// emarketer /article.aspx?1003369Some points it notes: ยท 71 percent of US online advertisers used email marketing in 2004, while 77 percent using paid search. Email delivery is cited as the #1 email marketing headache.The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. It can be a very useful tool for building link popularity – if you do it right.As a marketer you do need [...] Or at least publish a blog with email notification built in. the fact that RSS hasn’t reached the tipping point yet. RSS has other advantages that email does not have – like being able to syndicate your content across the web. RSS vs Email: Its Not An Either-Or Question It does not (and may never) rival the marketing reach and immediacy of an email message.Those who?ve been mourning the death of email marketing don?t seem to ?get? Other disadvantages it notes for RSS publishers is the challenge of metrics.
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