About the Author:Sharon Housley manages marketing for FeedForAll
About the Author:Sharon Housley manages marketing for FeedForAll http:// feedforall software for creating, editing, publishing RSS feeds and podcasts. RSS will create new revenue channels. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. “Coolness” often wears off if [...] The Future of RSS is Not Blogs RSS feeds will join their ranks. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location. The big consumer benefit to RSS is that consumers opt-in to content of interest, totally controlling the flow of information they receive. Ultimately, consumers are the driving force behind technology. Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium.
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